1

Brand alliances: the role of brand concept consistency

Year:
2012
Language:
english
File:
PDF, 156 KB
english, 2012
5

Service differentiation

Year:
2010
Language:
english
File:
PDF, 140 KB
english, 2010
6

Relevant Sex Appeals in Advertising: Gender and Commitment Context Differences

Year:
2016
Language:
english
File:
PDF, 1.25 MB
english, 2016